Hey, I'm Amanda

GTM Strategist

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GTM Egineering

The connective tissue between strategy, systems, and execution — architecting GTM operating systems for the way B2B buyers actually operate.

Proof of Impact

Most GTM problems aren't strategy problems. They're architecture problems. Signals getting lost between systems. Manual processes eating the time that should go to selling. Data that exists but isn't connected to action. I've spent 16 years finding those gaps and building the infrastructure to close them — reducing manual handoffs by 60–85%, cutting event-to-pipeline processing from 7+ days to under 24 hours, and building the signal-to-action systems that let teams scale outcomes without scaling headcount.

1

Event-to-Pipeline Architecture

Built a global event analytics framework measuring pipeline velocity, net-new prospect pipeline, add-on pipeline, and closed revenue pre-, during, and 30/60/90 days post-event. Accounts with Conversion Zone sweet spots that didn't immediately convert were placed into product-specific target account lists — not just the contact who showed interest, but the full buying committee constructed from relevant titles and roles at the account. That account-level nurture architecture is how the framework generated sustained pipeline well beyond the event window, contributing to $60M+ in expansion pipeline annually.

1

Event-to-Pipeline Architecture

Re-engineered Workday's global event follow-up infrastructure — eliminating 60–85% of manual lead handling and cutting time-to-sales-engagement from 7+ days to under 24 hours through automated workflow deployment and signal activation.

1

Event-to-Pipeline Architecture

Built a global event analytics framework measuring pipeline velocity, net-new prospect pipeline, add-on pipeline, and closed revenue pre-, during, and 30/60/90 days post-event. Accounts with Conversion Zone sweet spots that didn't immediately convert were placed into product-specific target account lists — not just the contact who showed interest, but the full buying committee constructed from relevant titles and roles at the account. That account-level nurture architecture is how the framework generated sustained pipeline well beyond the event window, contributing to $60M+ in expansion pipeline annually.

2

Revenue System Design

Built end-to-end signal architecture— consolidating intent signals across Marketo, Salesforce, Demandbase, Bombora, event platforms and other third party and first party signals into unified prioritization scoring. At the center is a Conversion Zone methodology: a proprietary framework cross-referencing engagement signals against product ownership and open opportunity data to surface white-space accounts with persona- and product-specific playbooks for SDR activation.

3

Customer Success Referrals

Built a referral lead program from pilot to production — validating manually via Google Form before operationalizing in Salesforce as a formal referral record process triggering leads to sales. When AE follow-up rates fell short, diagnosed the structural problem and moved ownership to an incentivized SDR team to ensure consistent, timely follow-up. A clean example of test-and-learn before you build, and fixing process problems at the root rather than the symptom.

Repeatable Frameworks

1

Signal-to-Action Infrastructure

A design pattern for connecting CRM, MAP, intent platforms, and sales engagement tools so that behavioral signals automatically route to the right follow-up motion — no manual reconciliation, no lost leads, no 7-day lag.

1

Signal-to-Action Infrastructure

A design pattern for connecting CRM, MAP, intent platforms, and sales engagement tools so that behavioral signals automatically route to the right follow-up motion — no manual reconciliation, no lost leads, no 7-day lag.

2

GTM Workflow Re-Engineering

A structured approach to mapping end-to-end GTM workflows — documenting systems, data flows, handoffs, and user actions — then identifying where automation creates leverage and where human judgment must stay in the loop.

2

GTM Workflow Re-Engineering

A structured approach to mapping end-to-end GTM workflows — documenting systems, data flows, handoffs, and user actions — then identifying where automation creates leverage and where human judgment must stay in the loop.

Skills Matrix

Repeatable Frameworks

A little about my methodology…

A little about my methodology…

I believe the ROI of GTM systems isn't in the tools — it's in how they're connected. I've built these systems hands-on: writing the requirements, mapping the workflows, sitting in the UAT sessions, and staying until the adoption actually happens. The architecture only matters if the people using it trust it and can act on it.

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Proudly Built In Framer

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Created by Amanda Bruun

Proudly Built In Framer

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Created by Amanda Bruun