Hey, I'm Amanda

GTM Strategist

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AI Systems & Process

I translate business needs into technical solutions, architecting and implementing AI-driven marketing systems with a focus on ethics, governance, and human-in-the-loop design.

Proof of Impact

The ROI of AI isn't in the tools — it's in the architecture. The real unlock is scaling outcomes without scaling headcount proportionally — more pipeline, more programs, more signal, without linear input growth. But only when signals connect correctly, humans stay in the loop on decisions that matter, and workflows are built to scale without creating new liability. Here's what that actually looks like.

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Business Process Architecture

As a Business Process Architect at Workday, I documented complex cross-functional processes and identified key areas for automation and AI intervention.

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Business Process Architecture

As a Business Process Architect at Workday, I documented complex cross-functional processes and identified key areas for automation and AI intervention.

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Systems Integration

Led multiple projects to integrate disparate marketing systems, creating a unified data model and enabling advanced analytics.

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Change Management & Adoption

Developed and delivered training programs that drove high adoption rates for new marketing technologies and processes.

Repeatable Frameworks

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The 4-Layer Process Analysis

A structured approach examining People, Process, Technology, and Policy to identify optimization opportunities and ensure holistic solutions.

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The 4-Layer Process Analysis

A structured approach examining People, Process, Technology, and Policy to identify optimization opportunities and ensure holistic solutions.

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Human-in-the-Loop AI Governance

A model for implementing AI responsibly, ensuring human oversight at critical decision points while maximizing automation benefits.

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Human-in-the-Loop AI Governance

A model for implementing AI responsibly, ensuring human oversight at critical decision points while maximizing automation benefits.

Skills Matrix

Repeatable Frameworks

A little about my methodology…

A little about my methodology…

I'm passionate about the responsible application of AI in marketing. I believe technology should amplify human creativity and judgment, not replace it. My goal is to build systems that are as ethical as they are effective.

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Proudly Built In Framer

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Created by Amanda Bruun

Proudly Built In Framer

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Created by Amanda Bruun