Event Marketing

I transform corporate events from logistical cost centers into strategic, data-rich revenue engines by architecting the underlying systems and processes.

Proof of Impact

As AI automates outreach at scale, executive inboxes are becoming impossible to break through. Live, personalized experience is having a renaissance — and the marketers who know how to convert room energy into pipeline are suddenly the most valuable people in the room. Here's what 16+ years of event-to-pipeline work produces.

Workday Rising Transformation

Co-led the transformation of Workday Rising, contributing to over $60M in pipeline, 6,000+ opportunities, and a seamless experience for 17,000+ attendees.

Workday Rising Transformation

Co-led the transformation of Workday Rising, contributing to over $60M in pipeline, 6,000+ opportunities, and a seamless experience for 17,000+ attendees.

Event Follow-up Automation

Reduced manual event follow-up work by 85% and cut lead delivery time from 7+ days to under 24 hours.

Event Tech Stack Ownership

Owned and managed the full event tech stack, from registration to analytics, ensuring data integrity and a cohesive attendee journey.

Repeatable Frameworks

The Event-to-Pipeline 'Sweet Spot' Model

A framework for maximizing revenue from events by aligning programming, engagement tactics, and follow-up sequences to pipeline goals.

The Event-to-Pipeline 'Sweet Spot' Model

A framework for maximizing revenue from events by aligning programming, engagement tactics, and follow-up sequences to pipeline goals.

Conversion Zone Analytics

A methodology for tracking and optimizing on-site engagement, turning every interaction into a measurable data point.

Conversion Zone Analytics

A methodology for tracking and optimizing on-site engagement, turning every interaction into a measurable data point.

Skills Matrix

Repeatable Frameworks

Event Technology
Process Architecture
Data Integration
Audience Acquisition
Onsite Operations
Virtual Event Platforms
Content Strategy
Sponsorship Management

Event Technology
Process Architecture
Data Integration
Audience Acquisition
Onsite Operations
Virtual Event Platforms
Content Strategy
Sponsorship Management

Event Technology
Process Architecture
Data Integration
Audience Acquisition
Onsite Operations
Virtual Event Platforms
Content Strategy
Sponsorship Management

A little about me…

Events are where the digital and physical worlds collide — and that's where I thrive. I love the energy of bringing people together and the challenge of turning those connections into measurable business outcomes.

Get In Touch

Proudly Built In Framer

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Created by Amanda Bruun

Proudly Built In Framer

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Created by Amanda Bruun