Amanda Bruun
Full-Stack GTM & Marketing Leader
EXECUTIVE SUMMARY
16 years building and scaling full-funnel demand engines for enterprise SaaS — across integrated campaigns, ABM, lifecycle programs, and event-to-pipeline frameworks. A true 0→1 operator — built customer marketing, marketing automation platforms, event-to-pipeline frameworks, and RevOps processes from the ground up.
Experience
Workday, Inc.
Pleasanton, CA
·
April 2015 - July 2025
Joined Workday at under 5,000 employees and grew with the company to nearly 20,000 — a period that required constant reinvention: new processes, new centers of excellence, scaled operating models, and best practices built ahead of the growth curve rather than behind it.
Principal Process Architect, RevOps, Demand Center of Excellence
·
April 2022 – July 2025
Led strategic revenue and demand architecture across Marketing, SDR, Sales, and Customer Success. Re-engineered global event follow-up processes, reducing manual work by 60-85% and accelerating lead delivery from 7+ days to under 24 hours.
Partnered with cross-functional teams to map end-to-end demand workflows
Re-engineered global event follow-up processes, reducing manual lead handling by 60-85%
Led consolidation and activation of intent signals across multiple platforms
Applied 4-Layer Process Analysis framework: People, Process, Technology, Policy
Ellie Mae, Inc. (now Intercontinental Exchange, Inc.)
Pleasanton, CA
·
April 2009 - March 205
Early employee at a mortgage tech startup who stayed through IPO. Built demand gen, marketing ops, and the full event infrastructure as the company grew — doing it before there were playbooks for it.
Marketing Operations & Demand Generation Manager
·
March 2013 – April 2016
Owned Eloqua configuration and integration with Salesforce. Designed lead scoring and campaign workflows supporting full-funnel demand programs.
Contributed to 30% YoY increase in MQLs
Implemented closed-loop reporting and improved data quality
Designed persona-based campaigns leveraging email, webinars, and content
Partnered with Sales leadership to refine lead criteria and feedback loops
Built reporting to ensure programs drove meaningful pipeline outcomes
Education
Bachelors, Liberal Arts, English Literature
University of California, Berkeley
·
2008
Concentration in Marketing through undergraduate coursework at Haas School of Business
Certifications
Skills / Stack
Marketing Automation: Eloqua · Marketo
CRM: Salesforce · Instantly · HighLevel
ABM & Intent: Demandbase · Bombora · ZoomInfo
Sales Engagement: Outreach · Groove · Drift
Project & Process: Workfront · Jira · Lucidchart · Miro · Figma
Productivity: Notion · Trello · Raycast
