Hey, I'm Amanda

GTM Strategist

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Demand Generation

I architect and execute full-funnel demand strategies that are data-driven, scalable, and relentlessly focused on revenue impact.

Proof of Impact

Real results from 16+ years building demand generation systems at enterprise B2B SaaS companies.

1

MQL Growth & Pipeline

Grew MQLs by 30% YoY at Ellie Mae (ICE Mortgage Technology) through improved marketing operations, campaign strategy, and closed-loop reporting between marketing and sales.

1

MQL Growth & Pipeline

Grew MQLs by 30% YoY at Ellie Mae (ICE Mortgage Technology) through improved marketing operations, campaign strategy, and closed-loop reporting between marketing and sales.

2

Customer Marketing Engine

Built the customer marketing function from scratch at Workday, generating $60M+ in expansion annually pipeline through buying committee orchestration, lifecycle programs, and event-to-pipeline frameworks.

3

Lead Management Optimization

Redesigned lead lifecycle, scoring models, and GTM workflows across the full funnel. For event leads specifically, reduced time-to-sales-engagement from 7+ days to under 24 hours — accelerating opportunity creation from Workday's highest-signal pipeline source.

Repeatable Frameworks

1

The Infinity Loop

A cross-functional framework spanning the entire buyer journey — from prospect through acquisition, onboarding, adoption, retention, expansion, and advocacy. Marketing, Sales, Customer Success, and RevOps working in concert to optimize both the customer experience and revenue outcomes through aligned process, technology, and data, ensuring no revenue opportunity is left behind.

1

The Infinity Loop

A cross-functional framework spanning the entire buyer journey — from prospect through acquisition, onboarding, adoption, retention, expansion, and advocacy. Marketing, Sales, Customer Success, and RevOps working in concert to optimize both the customer experience and revenue outcomes through aligned process, technology, and data, ensuring no revenue opportunity is left behind.

2

Multi-Channel Orchestration

Integrating paid, email, webinars, content syndication, events, and SDR touches into a cohesive buying journey — mapped to persona, lifecycle stage, and product interest. Ran programs across Fortune 100 accounts down to 300-person companies.

2

Multi-Channel Orchestration

Integrating paid, email, webinars, content syndication, events, and SDR touches into a cohesive buying journey — mapped to persona, lifecycle stage, and product interest. Ran programs across Fortune 100 accounts down to 300-person companies.

Skills Matrix

Repeatable Frameworks

A little about my approach…

A little about my approach…

When I'm not architecting marketing systems, you'll find me exploring the intersection of technology and human connection. I believe that the best marketing is built on empathy, powered by data, and designed to create genuine value for the people it reaches.

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Proudly Built In Framer

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Created by Amanda Bruun

Proudly Built In Framer

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Created by Amanda Bruun